GOOGLE MY BUSINESS - WHAT IS IT AND WHY YOU SHOULD USE IT
Every business should get to know Google My Business (GMB) and continue to update and engage with your GMB profile.
This post goes into detail on what Google My Business can do for you, why your business should have an active GMB account, and how to actively set up and manage the account.
What is Google My Business?
On the search results, Google displays a local business listing called Google My Business to show specific business information. These listings appear when Google assumes that a searcher is looking for a particular business name.
This convenient feature gives searchers access to important business information right away – without having to leave Google search. The section will provide access and links to important information about your business, such as a link to the website, business directions, hours of operation, etc… Here’s an example of what you might see.
Also, Google My Business information is used to populate information in Google Maps. This is even more important as this is where you might attract NEW business.
So by ensuring that your business information is up to date, you stand a much better chance at showing up in the local search results. These are the listings that show up in a section called the Local Pack. The box of business listings in a Google Search similar to the below:
The benefits of Google My Business
The main benefit of Google My Business is to make it easier for customers to engage with your company / business.
The quicker it is for potential customers to find your business information (website, business hours, phone number, address), the easier it is for them to interact with you.
Your business will see increases in website traffic, phone calls, and general business activity once a GMB account is created and your information is verified.
These will be coming from current clients – and from new clients too – especially if you can encourage customers to leave Google Reviews for your business.
The benefits of your Google My Business account
• Include up-to-date business hours
• Your business location, once verified, will be displayed on Google Maps
• Your business may show up for ‘non-branded’ local search queries
• Add unique, detailed business descriptions
• Upload business photos to showcase your business
• Upload videos that showcase your business
• Offer custom coupons for your customers
• Real-time updates can be added, such as timely specials and important announcements
• Other types of Posts can be added and featured
• Get incredibly important Google Reviews for your business (see below)
Google Reviews can boost your business reputation
When potential customers are researching businesses, reviews from previous clients can have a MASSIVE impact on whether they decide to become a client.
In fact, the majority of customers put just as much weight on online reviews as they do personal recommendations.
There are other ways how reviews influence consumers too.
Google Reviews is one of – if not THE largest reviews platform currently available.
This is a very important section for any businesses’ Google My Business account.
If you haven’t left Flamin’ Monkey Web Design a review yet, consider letting us know your experience below – we’d love to hear your feedback……
REMEMBER
We include GMB with all our web design packages and believe it is a huge plus for your business.
Even if you would like a hand with just setting up your page on GMB – we can help!
To discuss your business and how we can help please contact us via our contact page or via email to andy@flaminmonkey.co.uk.
